In 2024-2025, several interesting trends are expected to appear that will inspire us to experiment with style and image. Let’s look at some of them.
1. Astaxanthin
Astaxanthin is a strong antioxidant from the carotenoid group, which is found in marine organisms. It helps slow down skin aging, protects it from UV rays and pollution, reduces hyperpigmentation and prevents the appearance of wrinkles.
2. Concealers-serums
Concealer serums are an innovative product that combines the functions of skin care and makeup. They help hide dark circles under the eyes and acne marks, and also moisturize the skin due to the content of hyaluronic acid, vitamin C and other useful components.
Examples of such products:
- Trinny London's BFF Eye contains hyaluronic acid, vitamin C and rosemary leaf extract.
- The Bare With Me concealer serum from NYX is based on green tea, tremella mushrooms and cica extract.
3. Eye patches
These cosmetics help fight fatigue, dark circles, wrinkles and dryness around the eyes. For example, Peter Thomas Roth's 24-carat gold eye patches can tighten and strengthen the skin around the eyes in just 10 minutes.
Another advantage of patches is their environmental friendliness.Traditional eye patches are designed for single use, while reusable ones can be applied dozens of times.
4. Ceramides
In 2022, ceramides were recognized as one of the top 5 beauty trends by Whole Foods. These natural fats make up more than 50% of the skin's composition and help it stay hydrated and supple. But they can break down under the influence of sunlight and in the aging process.
InStyle considers Beauty Stat Universal Moisturizer to be the best moisturizer with ceramides. It also contains reishi mushroom extract, essential fatty acids and hyaluronic acid.
5. Rice water for hair beauty
Rice water is becoming a popular hair care product, giving it shine and accelerating growth. This tradition came from Asia, where the ladies of the court used water after washing rice to care for their hair. In 2024, the popularity of rice water continues to grow. Some companies offer treatments based on rice water, but experts warn of possible irritation of the scalp due to protein accumulation.
6. Patches for acne
Acne patches have become a popular skin care product. They protect pimples from irritation and help to remove impurities.
One of the most popular brands of acne patches is Starface. The company also created a limited series of patches together with Hello Kitty, the design of which was sold out in 72 hours.
7. Preppy style
Preppy style has become a popular trend in the beauty industry, inspired by the TV series "Gossip Girl" and the main character Blair Waldorf.
This trend emphasizes minimalism and naturalness of makeup, but also focuses on the colors of the packaging and the products themselves.
Drunk Elephant is one of the most popular skin care companies that follows this trend, the packaging of each product has a bright lid.
8. Metallic and chrome in manicure
Metallic and rainbow colors have become popular trends in cosmetics and nail products. Chrome stands out especially, which inspires the creation of metallic manicure and makeup.
MAC Cosmetics notes an increase in sales of metal products, and InfiniteChrome Flakes will help recreate the chrome effect.
Chrome lacquer and accents are popular on Instagram. Professionals choose Tin Man Can from OPI, and women create a chrome manicure at home using metallic eyeshadow.
9. Light Therapy
Red light therapy is becoming popular in the beauty world. It rejuvenates the skin, reduces inflammation and treats acne. The procedure is painless and does not damage the skin.
An Omnilux face mask and a Solowave Advanced Skincare Wand are available for home use. The Omnilux mask is FDA certified. After using it, more than 95% of users noticed an improvement in skin elasticity, a decrease in the visibility of fine lines and an increase in skin brightness.
10. Solid perfumes
Solid perfumes are a convenient way to refresh the image and emphasize individuality. They are easy to apply to the skin and have a convenient shape for transportation.
Such perfumes are also suitable for hair care: they contain nutritious ingredients, and their fragrance lasts longer on the hair than on the skin. For example, Gisou hair perfume enriched with Mirsalehi iodine and argan oil.
