Every year brings new trends in the field of beauty. In 2023, there were many interesting trends that attracted people’s attention. Someone experimented with skin tones, someone enjoyed a manicure in the style of “quiet luxury” , and someone tried makeup with the effect of “clouds”. However, some of these trends have not been so successful.
1. Aura Nails

Aura Nails became available in 2021 and quickly gained popularity. However, experts note that this design is gradually becoming a thing of the past, giving way to a more minimalistic manicure.
"I notice that people are increasingly choosing simpler nail shapes or modern French manicures,— says the manicure master. — Aura Nails are not very convenient for self-execution, so we expect that there will be a significant shift towards home manicure sets that support simpler techniques available for self-use."
2. «Glazed donuts»

The trend for manicure "Glazed donuts", popularized by Hailey Bieber, has been fading into the background since January, but does not disappear completely. Nail artists predict that warm brown tones will become a favorite among fans of this design.
To create an image in the style of "Glazed donuts", it is proposed to use a caramel shade as a base, and apply chrome powder on top to create a matte effect.
3. Square nails

Experts note that rounded tips have become a favorite among clients. This nail shape is suitable for both short and long nails.
Recently, customers have been making square nails less and less often. Rounded tips are easy to make at home with a nail file.
4. Intricate hairstyles

In 2023, intricate bunches became fashionable, but in 2024 we see fewer complex styling and more light images. The trend of "Casual elegance" is gaining popularity now. It is characterized by elastic curls and the use of natural textures such as tousled bunches and pigtails.
The rejection of complex hairstyles is due to the fact that excessive use of styling tools can increase the fragility of hair and lead to damage.
5. Straight haircuts

Straight haircuts will remain relevant in 2024, but new trends will appear. For example, instead of a square and an Italian square with straight ends, smoother haircuts will become fashionable.
Stylists predict the return of haircuts with volume. One example of such haircuts will be a layered choppy bob, which will add dynamics to the hairstyle.
6. Mega eyelashes

In 2024, thin angel eyelashes will be in fashion. They create a gentle and fluffy effect that visually enlarges the eyes, but at the same time looks natural.
Experts recommend using individual eyelashes or small bundles instead of whole strips. This way you can achieve a more natural effect that fits better with the shape of your eyes.
7. Clean Girl Aesthetic

In 2024, brighter and more expressive makeup is popular. This is due to the revival of club culture and the desire for self-expression.
Colorful eyeliners, playful shades of lipstick, shiny multi-colored shadows and creamy products for radiant skin will appear.