There are new trends in the beauty industry that will help you create the perfect image. These trends emphasize the naturalness of each person’s personality.
Peach Down
In 2024, the main color according to Pantone was "peach down" — a delicate and warm shade that promises to become one of the most popular colors of the season.
This color is ideal for creating delicate and romantic images that emphasize femininity and grace.
Already, you can see how "peach fuzz" is beginning to appear in the collections of designers and brands.
Ombre
The gradient technique is applicable not only to hair, and they can be performed using various techniques and tools. For hair, it can be a complex coloring using several shades of paint. For nails — the use of special varnishes or gels, as well as various application techniques. For lips — the use of lipsticks of different shades and shading.
Gradient transitions allow you to create unique and memorable images. They are suitable for both everyday wear and special occasions.
Injections
A significant event has taken place in the world of cosmetology — the approval in the United States of the first intradermal injection of microdrops designed to moisturize the skin. This innovative approach allows you to replenish the level of hydration of the skin without changing the shape or volume of the cheeks. The procedure is a kind of injectable moisturizer that provides the skin with the necessary nutrition and hydration.
Body care
Body oils are becoming more and more popular, and this is not surprising. After all, they help to preserve the beauty and health of the skin.
The search for body skin care procedures has increased. This suggests that people are increasingly interested in body care and want to look beautiful and well-groomed.
It is expected that in the future there will be whole procedures focused on the skin below the neck. This will further expand the category of body care and offer people new ways to preserve the beauty and health of the skin.
Peptides
Peptides are amino acids that make up certain proteins that are critical for skin health. There are many types of peptides used in skin care. Some of them act as messengers, stimulating the production of collagen and elastin, while others — neuropeptides — relax facial muscles, reducing wrinkles.
Neuropeptides are not a new invention, but innovations in their application can lead to more significant results than existing products on the market. These peptides are so effective that they can become an alternative to botox.
Inclusivity
Inclusivity does not mean creating a universal product that will suit everyone. Last year, such products were not in demand.
Today, we see a growing number of niche products that satisfy the specific tastes, needs, cultural preferences, gender characteristics and lifestyles of different groups of people.
This trend highlights how important it is to understand and satisfy the unique desires of different consumer groups.
